It’s being called the Internet of Things. Billions of sensor-connected objects and the networks that power them are growing by leaps and bounds. No matter what industry you operate in, this technology will change the way you do business in the very near future or you will be left behind by your competitors. According to ABI Research there are more than 10 billion wirelessly-connected devices in the market today; with over 30 billion expected by 2020. The wide array of solutions coming online include game-changing efforts in personal electronics, smart appliances, public and private utilities, health care devices, vehicles, and construction equipment, just to name a few.
Cultivating Competitive Capacity with Salesforce1
Today’s marketplace is fierce, and competitors are innovating faster than ever before. The cost of innovation from a technological perspective has dropped dramatically over the past few years. Platforms like Salesforce1 are enabling companies to create applications for customers, employees, and business partners that deliver tangible value, extend the relationship beyond traditional boundaries, and cultivate enthusiastic brand loyalty.
If You’re Not A Software Company…You’re Obsolete!
It’s a bold statement that is quickly becoming reality. With the rise of mobile apps, the Internet of Things and big data, almost every company will need a software development competency or capacity. It doesn’t matter if your business is aircraft engines, consumer electronics, logistics services, operating retail stores or running hotels, software today is an integrated part of how you operate, compete and deliver services.
Quotes to Live By September 25, 2013
"Do not be embarrassed by your failures, learn from them and start again."
- Sir Richard Branson
5 Things Dollar Shave Club Did Right
If you have not heard of Dollar Shave Club, they are a Venice, CA company that delivers personal grooming products, such as razors, by mail. The company originally launched in 2011, however it relaunched last year in 2012 with “Our Blades Are F***ing Great" a super-creative, low-budget ($4.500 according to FastCompany Article) video that they released on YouTube.
3 Reasons Every CMO Should Watch "The Naked Brand"
Regardless of whether you are actively participating in social media your brand is. Long before the advent of social media "word of mouth" had a huge impact on a brands reputation in the marketplace. If you produced a bad product or did not live up to industry or societal norms with regard to your brand eventually the word would spread and consumers would lose interest, very rarely would they revolt, and companies would simply rebrand their inferior offerings, develop a new advertising and marketing campaign, and get back into the business of peddling their goods and services.