"Do not be embarrassed by your failures, learn from them and start again."
- Sir Richard Branson
5 Things Dollar Shave Club Did Right
If you have not heard of Dollar Shave Club, they are a Venice, CA company that delivers personal grooming products, such as razors, by mail. The company originally launched in 2011, however it relaunched last year in 2012 with “Our Blades Are F***ing Great" a super-creative, low-budget ($4.500 according to FastCompany Article) video that they released on YouTube.
3 Reasons Every CMO Should Watch "The Naked Brand"
Regardless of whether you are actively participating in social media your brand is. Long before the advent of social media "word of mouth" had a huge impact on a brands reputation in the marketplace. If you produced a bad product or did not live up to industry or societal norms with regard to your brand eventually the word would spread and consumers would lose interest, very rarely would they revolt, and companies would simply rebrand their inferior offerings, develop a new advertising and marketing campaign, and get back into the business of peddling their goods and services.