How is website development like Formula 1 racing? For the answer, take a quick spin with me to the third round of the 2016 Australian Grand Prix qualifying races and see how the Mercedes F1 team maintained maximum performance by leveraging perpetual beta as a strategy.
How a Killer Content Strategy Drove Me to Try (And Love) This Small Retailer
About three years ago, while preparing for a week-long camping trip with my son, I came across Icebreaker, a privately held outdoor and sport clothing designer.
Washington Post Interview "The rise of technology in the 2016 presidential election"
Why the NFL Twitter Deal Matters
Time for a Hard Reboot
Story + Value + Experience = Consumer Love
It’s not complicated. It’s not even something I developed—all credit goes to Gaston Legorburu and Darren McColl of SapientNitro, as outlined in their seminal book Storyscaping. In a nutshell, Storyscaping makes the case that consumer expectations have shifted, and many brands need to play catch up. The digital landscape is changing rapidly, social media is evolving, and brands are beginning to understand both the importance of storytelling and the need to develop channel-specific engagement strategies. But that isn’t nearly enough.