Live as if you were to die tomorrow.
Learn as if you were to live forever.
— Mahatma Gandhi
Cultivating Competitive Capacity with Salesforce1
Today’s marketplace is fierce, and competitors are innovating faster than ever before. The cost of innovation from a technological perspective has dropped dramatically over the past few years. Platforms like Salesforce1 are enabling companies to create applications for customers, employees, and business partners that deliver tangible value, extend the relationship beyond traditional boundaries, and cultivate enthusiastic brand loyalty.
If You’re Not A Software Company…You’re Obsolete!
It’s a bold statement that is quickly becoming reality. With the rise of mobile apps, the Internet of Things and big data, almost every company will need a software development competency or capacity. It doesn’t matter if your business is aircraft engines, consumer electronics, logistics services, operating retail stores or running hotels, software today is an integrated part of how you operate, compete and deliver services.
5 Things Dollar Shave Club Did Right
If you have not heard of Dollar Shave Club, they are a Venice, CA company that delivers personal grooming products, such as razors, by mail. The company originally launched in 2011, however it relaunched last year in 2012 with “Our Blades Are F***ing Great" a super-creative, low-budget ($4.500 according to FastCompany Article) video that they released on YouTube.
3 Reasons Every CMO Should Watch "The Naked Brand"
Regardless of whether you are actively participating in social media your brand is. Long before the advent of social media "word of mouth" had a huge impact on a brands reputation in the marketplace. If you produced a bad product or did not live up to industry or societal norms with regard to your brand eventually the word would spread and consumers would lose interest, very rarely would they revolt, and companies would simply rebrand their inferior offerings, develop a new advertising and marketing campaign, and get back into the business of peddling their goods and services.